Startup Funding: The Handbook

Barbara Fischer

Barbara Fischer is a startup coach and entrepreneur based in Zurich, Switzerland. She founded her first company, Trendhaus Pty Ltd, in Australia and later sold it successfully. In 2016, she founded Arena Ventures AG in Switzerland with a clear mission: to help founders scale their startups and find the right funding for their company. Since then, she has guided hundreds of startups across Europe through the capital-raising process.
For Barbara Fischer, startup fundraising is a strategic process, not a one-off event. What matters most to her is the question of what kind of capital truly fits the company, its stage of growth, and the people behind it: because bringing investors on board usually means entering a relationship that lasts for years.
Barbara's work draws on 15 years of experience in strategic communications and a network of experts spanning co-founding, legal, sales, storytelling, and finance. She knows exactly where the biggest levers for startup success lie: in a clear strategy, thorough preparation, and compelling communication.
"Startup Funding: The Handbook" is the book she wishes she'd had back then: a practical step-by-step guide for anyone preparing to close their first funding round successfully.