The DNA of Creativity

Ludwig Friedberg has discovered the hidden link between our instinct for self-preservation and storytelling. This link is the reason why absolutely anyone can create stories. The basic grammar of survival & storytelling: every day, our unconscious instinct for self-preservation drives us to develop and carry out actions that ensure our survival. All of our actions can be assigned to twelve categories - the building blocks with which our instinct for self-preservation operates. These categories, however, were only recently discovered by Ludwig Friedberg, purely by chance, while analyzing stories. His discovery means that every story and our everyday lives are constructed from these twelve building blocks. And because every human being is a professional by nature at creating these building blocks in order to survive, we automatically possess the ability to create them in order to develop stories as well. In short, anyone can create stories. This book deciphers, for the first time, the universal mechanism behind every story - clearly explained and ready for anyone to put to use. The idea-generating formula: based on this mechanism, Friedberg has developed the world's first idea-generating formula, which allows absolutely anyone to create entire stories - e.g., for novels, screenplays, advertising, for storytelling in business and in psychology, etc. With this in mind - ¡Hasta la vista, writer's block! The twelve categories - X-rays for stories: those who understand how something works can recognize connections and solve problems in a targeted way, thus efficiently improving their stories. The instinct for self-preservation: this instinct is also the reason why authors always write stories in which characters - just like us in real life - fight for their own goals to survive, whether financially, in love, in sports, or literally, etc. This also explains why we are captivated by such stories - they activate our instinct for self-preservation.