Skip to the end of the images gallery Navigation umschalten
Skip to the beginning of the images gallery Navigation umschalten
The Nutri-Score in the German Perception
A Qualitative Expert-based Study of Front-of-Pack Visual Nudging and Consumer Behaviour
Band 24: ISM Workingpaper
ePDF
1,0 MB
DRM: kein Kopierschutz
ISBN-13: 9783759745958
Verlag: BoD - Books on Demand
Erscheinungsdatum: 17.06.2024
Sprache: Englisch
erhältlich als:
CHF 6.50
inkl. MwSt.
sofort verfügbar als Download
Du schreibst?
Erfüll dir deinen Traum, schreibe deine Geschichte und mach mit BoD ein Buch daraus!
Mehr InfosThe Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food.
The aim of this study is to investigate the significance, benefits, function and credibility of the Nutri-Score in Germany from the perspective of nutrition experts, business
representatives from food companies, packaging experts and general consumers.
A qualitative method was selected for the evaluation and a survey was conducted with the help of expert interviews with 23 industry experts on their personal opinion of the Nutri-Score.
The qualitative method allowed the research questions to be considered from the per-spective of different experts and two-sided responses showed that the answers varied depending on the professional background of the experts. In summary, it can be said that the Nutri-Score can be used as a guide for the average consumer, but there are still some suggestions for improvement, such as the consideration of additional ingre-dients, the controlling of the label and a fundamental holistic nutritional education.
The aim of this study is to investigate the significance, benefits, function and credibility of the Nutri-Score in Germany from the perspective of nutrition experts, business
representatives from food companies, packaging experts and general consumers.
A qualitative method was selected for the evaluation and a survey was conducted with the help of expert interviews with 23 industry experts on their personal opinion of the Nutri-Score.
The qualitative method allowed the research questions to be considered from the per-spective of different experts and two-sided responses showed that the answers varied depending on the professional background of the experts. In summary, it can be said that the Nutri-Score can be used as a guide for the average consumer, but there are still some suggestions for improvement, such as the consideration of additional ingre-dients, the controlling of the label and a fundamental holistic nutritional education.
Eigene Bewertung schreiben
Es sind momentan noch keine Pressestimmen vorhanden.